Facebook's last
logo update came in 2005, but this year, the folks in Menlo Park felt it was
time for a change. While the iconic white "f" and blue square will
remain, places where the full name is used will see this new wordmark. Working
with Eric Olson of Process Type Foundry, Facebook's in-house designers created
custom lettering to make the logo "feel more friendly and
approachable," according to creative director Josh Higgins. Olson's
Klavika typeface was used in the current mark, and collaborating with him makes
sense given the changes. "While we explored many directions, ultimately we
decided that we only needed an update, and not a full redesign," Higgins
explained. That decision seems like a good move, since the current logo is so
recognizable after 10 years of use.
There are a few
subtle changes, but definitely no major overhaul. Facebook is in a slightly
different font (you can tell by the letter "A"), the logo as a whole
is skinnier and to me, the blue looks darker.
